Search Engine Optimization
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When Do I Need Search Engine Optimization?
- Your customers search for your products/services online
- You want to be seen above your competitors in search results
- You have a website for your company/brand/product/service
- You want to stand out as an industry leader
- You want to generate more leads for your business
Strategy
On-Page
Off-Page
Introduction To Search Engine Optimization (SEO)
Search engines are programs that search and index websites throughout the internet. When you do a Google search you are not actually searching the internet, you are searching Google’s index of the internet. Google and other search engines use algorithms to determine which webpages from their index are the most relevant to you based on your search query. The algorithms are based on signals that identify the content of each page and how authoritative it is. Search engine algorithms are proprietary and kept secret. There are hundreds of factors that work together to determine where your page will rank for any given search term. Some insight from search engine programmers and years of experience help identify at least the most important ranking factors. “On-Page” SEO refers to optimizing your page(s) based on ranking factors that help determine the subject matter of your content. This includes using proper headings, having appropriate page names, “tagging” your images, using an ideal page-structure and so on. “Off-page” SEO refers to optimizing your page(s) based on ranking factors that determine how authoritative your website is compared to other sites with similar content. The best indicator of your website’s authority is how many other websites are linking back to your site.
Search Engine Optimization In Calgary
There are a lot of freelancers and companies in Calgary offering SEO services. There are even more outside of Calgary claiming to offer the same thing at a lower price. If you are a business owner with a website you have most likely already had several phone calls soliciting your business. Companies and brands have been using search engine optimization to position themselves above competitors and help generate leads. Google is the most popular search engine used in Calgary and is most often the benchmark for all optimization efforts. In past times Google’s algorithm has been easier to exploit, but it is continually evolving as Google strives to better serve their users. There are some “black-hat” SEO tactics that can now get a website blacklisted, which is hard to come back from. Business websites that are having the most success with SEO in Calgary are the ones that create unique and genuinely compelling content. This helps them gain authority as external pages link back to them. The more competitive the industry, the more important it is to have great content.
Our Approach To Search Engine Optimization
It is important to first identify what your potential customers are searching for and how they search. Are they searching for companies, or are they searching for services? How descriptive are they with their search terms? It is then important to identify which websites are currently ranking based on those search terms and how hard it would be to outrank them. We can look at all of their content and even determine how many external sites are linking back to it. Now we are at a good place to start developing your own SEO strategy. We work with you to decide where and how we want to compete. We’ll work with your website to make sure that all of the on-page elements are optimized. We will look at the existing content and structure compared to the competing sites. Some redevelopment and additional content may be required. We will also develop a content marketing strategy that is conducive to gaining inbound links. Talk to us about search engine optimization and how it can set you apart and help you get more customers.