Social Media Mangement
When Do I Need Social Media Management?
- You want to enhance your online brand presence
- You want target audiences to be aware of your company and offerings
- You want to generate new leads for your business
- You want to increase the value you bring to customers
- You want to maintain relationships with potential, current, and past customers
Introduction To Social Media Management
Social media platforms are the number-one destination on the internet. They are where people spend most of their time, and they are highly influencial in forming opinions and relationships. “Social Media” in general refers to any website or application that allows users to develop networks and share content (images, video, text). There are hundreds of social media platforms, including many that are specific to certain industries (ie. Houzz), but only a few that have gained widespread usership among a universal audience. Business participation on social media has been gaining traction for over a decade, bringing it to the forefront of online marketing strategy. Brands are engaging with consumers and establishing themselves as opinion-leaders or experts in their industries. They are connecting with targeted audiences and bringing them value with promotions, educational or humurous content, exclusive opportunities and much more. Many platforms have created opportunities for businesses to advertise or promote their services. In marketing terms this is called ‘Search Enging Marketing‘ and is distinguished from Social Media Management. Management refers to actively participating in networking and content sharing on any given network. Management activities include developing content, sharing it, connecting with groups and individuals, commenting on their content, and engaging in conversation.
Here are some of the more popular platforms that help make up the “core set”:
- Facebook Messenger
Remember that there are also industry-specific platforms that have notable niche audiences.
Social Media Management In Calgary
The important thing for businesses in Calgary is to know where their target market spends their time online. Facebook has over one-million users in and around the Calgary area. Instagram has just over half of that in the same area. Widespread usership makes these platforms the most popular for consumer-based business participation. Certain platforms like Pinterest, LinkedIn and Twitter have smaller user-bases, but are more popular with specific demographic segments. Companaies that understand where their markets are have had great experiences interacting with them on social meda.
Content is an important part of social media strategy. Brands with strong content marketing strategies are bringing value to their social followers and gaining new followers with content that is engaging and shareable. With video rising as the most consumed content type, companies are allocating more ressources to video production and sharing.
Our Approach To Social Media Management
We believe every brand has a personality. Social media participation and interactions should be reflective of the brand personality. We will work with you to help define your brand and develop a personality. Is your brand a ‘Tom Hanks’ or more of a ‘Nicki Minaj’? Often times for small businesses the brand personality reflects the personality of the owner or founder. We love to have you participating on social media, but it is not always practical for you. We will work with you to develop a social media strategy and determine who will be contributing. Our strategy will determine which platforms we participate on, what kind of content we will be developing and sharing, how often and when we will post content, and how we will find and engage with targeteg audiences. We also determine how to handle comments and message from other users. This includes a policy for negative feedback or bad reviews. Talk to us about social media and how it can enhance your brand image and increase awareness of your company and services!